logo Tennis Actu
Photo : DR

ATP/WTA/ITF - Why are sponsorship arrangements a big deal in tennis... ?

Publié le 02/03/2023 à 12:07 par Tennis Actu.
Mis à jour le 05/03/2023 à 21:13.

Why are sponsorship arrangements a big deal in tennis? Sponsorship arrangements are huge across the sporting landscape. You will often see sports, leagues, events and sports stars themselves branded up, and this certainly applies to tennis, and in the last decade, more so than ever. But just why are said sponsorship arrangements such a big deal in the sport ?

Zizou raconte à Tennis Actu sa rencontre avec Roger Federer

The first thing to note is that tennis is a hugely popular sport on a global scale. And, in many ways, this means that, like many other sports, such as football, it’s very much a product. As time goes on, while a product in its original form is great, it must evolve, improve and evolve, and the way to ultimately make this happen is by spending money, which is where sponsorship arrangements come into the picture.

We could wax lyrical about how elite players such as Rafael Nadal and Novak Djokovic have a list of sponsors as long as their arm, which is essential, because it allows them to train and play the sport at the highest level without any stress and while having access to the best coaches, facilities, travel, etc. But we're talking more along the lines of the sport itself and why external backing is so crucial to its development and continued success.

When you think of tennis, it’s worth considering it’s a huge multi-layered product that goes from grassroots all the way to the elite levels. We’ve seen recently how global companies such as Entain, who boast an impressive range of gaming brands which include the prestigious PartyCasino, are keen to invest in sports at grassroots level to develop the foundations on which success further up the ladder is achieved. So you can see immediately how integral sponsorship and investment, even at this level, is crucial because, without it, you wouldn’t have the Grand Slams and the talented players to compete in them year in, year out.

The further up the pyramid you go, the more integral and substantial sponsorship arrangements are. Because when you go from grassroots level, to professional, and then to the elite, the product becomes more front facing. For example, where people train and play, where tournaments are held, and so on, these venues must be up to scratch and kept at the top of their game. And this isn’t cheap, especially when you then move on to iconic venues such as Wimbledon and Roland-Garros

Of course, many tennis events, especially the Grand Slams, are broadcast live on television, so revenue is generated from this. Brands are going to be happy to invest when they’re getting the exposure that TV brings, but it’s the other costs that said deals are covering that people can often forget about, such as taking care of tennis stars in terms of accommodation for them and their teams during tournaments, paying for travel, etc.

If no sponsorship arrangements were in place for and within the sport of tennis, the whole pyramid would undoubtedly collapse. It's why these deals are vital, not just in the present and for the present, but in the future and for the future, as shown by how integral investment from external sources at the grassroots level continues to be.

Vous avez aimé cet article, partagez le ! 

L'info en continu

30/03 Coupe Davis Sébastien Grosjean : "La poule est relevée et homogène" 30/03 Média Toutes les vidéos tennis à voir et/ou à revoir sur Tennis Actu ! 30/03 ATP - Miami Khachanov rejoint Medvedev pour une demie 100% Russe ! 30/03 Roland-Garros Roland-Garros eSeries by BNP Paribas dévoile ses guests ! 30/03 Lille (CH) Janvier venge Paire, De Schepper, Mayot et Hoang calent 30/03 ATP - Miami (D) Roger-Vasselin, Mahut et Martin dans le dernier carré 30/03 ATP Djokovic a été accueilli en roi dans la salle de l'Etoile Rouge 30/03 Croissy (W60) Anastasia Pavlyuchenkova freinée par Bronzetti 30/03 Saint-Dizier (M25) Chidekh, Martineau, Gautier et Poullain en quarts 30/03 Roland-Garros Prime Video & France Télévisions diffuseurs jusqu'en 2027 30/03 San Luis Potosi (CH) Léolia Jeanjean vise son premier quart en 2023 30/03 WTA Bianca Andreescu est fixée : "J'ai deux ligaments déchirés..." 30/03 ATP - Miami Mannarino : "Eubanks ne joue pas juste et ça fonctionne" 30/03 WTA - Miami Sorana Cirstea, dix ans après : "J'ai toujours cru en moi" 30/03 WTA Le W100 de Oeiras a délivré une wild-card à Elina Svitolina ! 30/03 Tennis Regardez l'intégralité des matches ATP et WTA en live-vidéo 30/03 Insolite L'acteur Roger Federer dans une pub pour Suisse Tourisme 30/03 Padel Le 2e Circus Brussels Padel Open, c'est fin avril à Bruxelles 30/03 ATP Corentin Moutet a dénoncé "l'hypocrisie" de l'ATP sur Twitter 30/03 WTA - Miami Jessica Pegula : "Rybakina, ce sera un excellent test"
fleche bas fleche haut


Publicité AMS
Publicité RWM
Publicité ADS
Publicité TMZ


Après 18 ans dans le top 10, Rafael Nadal n'y est plus !

Classement Mondial ATP

1 ESP ALCARAZ Carlos7420 pts
2 SRB DJOKOVIC Novak7160 pts
3 GRE TSITSIPAS Stefanos5770 pts
4 NOR RUUD Casper5560 pts
5 RUS MEDVEDEV Daniil4330 pts
7 RUS RUBLEV Andrey3390 pts
8 DAN RUNE Holger3325 pts
9 POL HURKACZ Hubert3065 pts
10 USA FRITZ Taylor2975 pts

Classement Mondial WTA

1 POL SWIATEK Iga9975 pts
2 BLR SABALENKA Aryna6740 pts
3 USA PEGULA Jessica5605 pts
4 FRA GARCIA Caroline4990 pts
5 TUN JABEUR Ons4976 pts
6 USA GAUFF Cori4401 pts
7 KAZ RYBAKINA Elena3720 pts
8 RUS KASATKINA Daria3375 pts
9 SUI BENCIC Belinda3360 pts
10 GRE SAKKARI Maria3191 pts
Publicité TMZ